Press Release: OPI Nordic Collection!

Press Release

I have the highly anticipated press release from the OPI Nordic Collection for Fall/Winter 2014 below. I love that there are some summery colors thrown into the mix, can't wait to hear what you think!

OPI Launches the Nordic Collection,  

Featuring 12 New Shades for Fall/Winter 2014 

Inspired by the great northern lights in Finland, deep blue fjords in Norway, and colorful houses in Copenhagen, Nordic Collection by OPI brings the diverse colors of its namesake region to nails and toes for fall/winter 2014. This new collection of 12 lacquers features a palette ranging from spicy browns in shades of bronze, cinnamon and caramel to rich purples in wine, black cherry and blue-violet hues, with accents of creamy coral, pink and sea green. 

“When creating colors for a new seasonal collection, I always draw inspiration from the food, music, art, landscape and street style of a particular destination,” remarks Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP.  “While conceptualizing the shades of the Nordic Collection, I ate cinnamon buns and drank glogg, snapped photographs of brightly painted houses, and gazed in wonder at the region’s topography – from the northern lights and midnight sun to lava flats and deep fjords. All of these diverse elements came together to inspire an equally varied array of colors that capture the aesthetic of the Nordic region.  

“Contrasts were also seen on fall runways, where sheer fabrics were paired with fleece and woolen plaids were embellished with colorful beadwork and intricate lace,” adds Weiss-Fischmann. “Nordic Collection by OPI complements the oxblood, coral and earthy tones seen this season and offers a variety of hues. With so many color choices, the Nordic Collection makes it easy to experiment with new nail looks and cultivate personal style. I believe strongly in experimenting with beauty and fashion until finding a unique look. We are sure of only one taste – our own.”  

Nordic Collection by OPI includes the following shades in both nail lacquer and GelColor formulas: 

Going My Way or Norway? 

No two ways about it… this caramel is delicious! 

Ice-Bergers & Fries 

“Wood” you like a chocolate shake with that? 

OPI with a Nice Finn-ish 

This light, mellowed bronze completes me. The end. 

My Voice is a Little Norse 

This prismatic super-shimmer is worth shouting about. 

Can’t aFjörd Not To 

Whatever it takes, get your hands on this extravagantly creamy coral! 

How Great is Your Dane? 

Pass up this cinnamon coffee? You’re barking up the wrong tree! 

My Dogsled is a Hybrid 

Enliven your environment by wearing this creamy sea green. 

Suzi Has a Swede Tooth 

That’s why I always have this strawberry candy pink on hand! 

Do You Have this Color in Stock-holm? 

Stock up! This icy blue-violet is in hot demand! 

Thank Glogg It’s Friday! 

The start of the weekend is nothing to “wine” about! 

Viking in a Vinter Vonderland 

You can conquer anything in this powerful, deep purple. 

Skating on Thin Ice-Land 

Watch out! This black cherry is dangerously close to gorgeous! 

Nordic Collection nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Nordic Collection by OPI will be available in both nail lacquer and GelColor formulas beginning August 6, 2014. Nail lacquers will retail for $9.50 ($11.50 CAN) each at Professional Salons, including Beauty Brands, beautybrands.com, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com. GelColor is an in-salon, professional service only. Prices depend on the salon and range from $28 - $38 for a manicure and $35 - $45 for a pedicure. 

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and become a Facebook fan! 

ABOUT OPI 

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.