Press Release
Good morning! I have the information on the newest collection by OPI releasing this month called OPI Fifty Shades Of Grey. It is inspired by the new movie release, and popular book series. I personally haven't read the books but I do love grey nail polish and am excited about adding these variations to my collection! Let's take a look at the new collection below.
OPI to Release New Limited-Edition Nail Lacquers Inspired by Universal Pictures and Focus Features’ Movie Fifty Shades of Grey
OPI announced the launch of six new limited-edition nail lacquers inspired by Universal Pictures and Focus Features’ Fifty Shades of Grey, the hotly anticipated film adaptation of the worldwide bestselling book by E L James. Available in January 2015, the collection includes five gray nail lacquers in varying shades and textures, along with one rich red hue. Fifty Shades of Grey arrives in theaters on Valentine’s Day weekend of 2015.
“The Fifty Shades of Grey book series is one of the greatest publishing sensations of all time, with more than 100 million copies sold to date. Fans have fallen in love with the characters and are eager to see them translated onscreen,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “The collection captures the mood, feelings and emotions of this film with assorted hues of gray, ranging from glittering and gleaming silvers to cool gray crèmes to dark charcoal. The collection also features a rich crème red to represent passion.
“Color is so much more than something to admire. The colors we choose to wear represent our personalities, our moods, our feelings,” continues Weiss-Fischmann. “The collection bottles the film’s passion, luxury and power in six beautiful nail lacquers ideal for expressing sensuality through beauty.”
The OPI collection includes the following shades:
My Silk Tie
This silky, gleaming silver has got me all tied up.
Romantically Involved
I’m in a deep relationship with this luscious crème red.
Dark Side of the Mood
This brooding, stormy charcoal is dangerously gorgeous.
Shine for Me
This shimmering silver with subtle blue sparkle really turns me on!
Cement the Deal
I’d sign anything to get my hands on this stony, cool gray.
Embrace the Gray
Let this chic, moody gray crème become one with you.
Each nail lacquer shade features OPI’s exclusive ProWide™ Brush for the ultimate in application. The collection will be available beginning January 2015 for a limited time only. Nail lacquers will retail for $9.50 ($11.50 CAN) each at Professional Salons, including Beauty Brands, Chatters, Dillard’s, Regis, ULTA and ulta.com.
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
ABOUT FIFTY SHADES OF GREY
Fifty Shades of Grey is the hotly anticipated film adaptation of the bestselling book that has become a global phenomenon. Since its release, the “Fifty Shades” trilogy has been translated into 52 languages worldwide and sold more than 100 million copies —making it one of the biggest and fastest-selling book series ever.
Stepping into the roles of Christian Grey and Anastasia Steele, who have become iconic to millions ofreaders, are Jamie Dornan and Dakota Johnson.
Joining Dornan and Johnson in the cast are Luke Grimes as Elliot, Christian’s brother; Victor Rasuk as José, Anastasia’s close friend; Eloise Mumford as Kate, Anastasia’s best friend and roommate; Marcia Gay Harden as Dr. Grace Trevelyan Grey, Christian’s mother; Rita Ora as Mia, Christian’s sister; Max Martini as Taylor, Christian’s bodyguard; Callum Keith Rennie as Ray, Anastasia’s stepfather; Jennifer Ehle as Carla, Anastasia’s mother; and Dylan Neal as Bob, Carla’s husband.
Fifty Shades of Grey is directed by Sam Taylor-Johnson and produced by Michael De Luca and Dana Brunetti alongside E L James, author of the books. The screenplay for the film is by Kelly Marcel. http://www.fiftyshadesmovie.com
Fifty Shades of Grey is the hotly anticipated film adaptation of the bestselling book that has become a global phenomenon. Since its release, the “Fifty Shades” trilogy has been translated into 52 languages worldwide and sold more than 100 million copies —making it one of the biggest and fastest-selling book series ever.
Fifty Shades of Grey is directed by Sam Taylor-Johnson and produced by Michael De Luca and Dana Brunetti alongside E L James, author of the books. The screenplay for the film is by Kelly Marcel. http://www.fiftyshadesmovie.com
*This is a press release written and sent to me by the OPI PR company.
This is great news, but when are we going to get to see actual swatches of these polishes instead of the official OPI pictures, because these rarely look anything like the actual polish?
ReplyDeleteUnfortunately we had some technical issues and are still waiting on the PR samples to arrive and swatch.
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