Press Release: OPI SoftShades

Press Release

Good afternoon! I just received a press release from OPI for their new SoftShades Collection. You can find all of the information below.

NAIL THE NUDE LOOK
WITH THE NEW SOFTSHADES COLLECTION BY OPI

THINK: Soft sheer shades and coveted nude mattes

WHAT THEY ARE: Lacquers, gels, and limited edition nail art kits in must-have neutrals. The number one salon brand, OPI, is celebrating the lighter side of nail color. With signature high-fashion colors and iconic shade names, OPI has been a go-to for salon professionals for 30 years. Now, to bring the richly pigmented formulas you love to the season’s hottest nude matte nail trend, OPI introduces the new SoftShades Collection. This of-the-moment collection of blushes, nudes, and matte shades delivers rich, true-to-bottle color with just a few coats, even in the lightest hues.

So be inspired to reinvent the French Manicure with new pink and white limited edition shades, create sophisticated nail art with exclusive Swarovski crystal kits, or create the ultimate bridal look in romantic springtime sheers.  And for those who love a SoftShades manicure and want it to last, OPI also features these new understated shades in their gel formula. 

The SoftShades collection includes:

• SoftShades Nail Lacquers ($9.50 retail, $4.75 salon): These six pastel hues are the perfect way to lighten up your spring style. Available in:

 Chiffon My Mind

Sheer white

Petal Soft

Pink and white flecked with white daisy decal 

Put it in Neutral

Pink-toned beige 

Act Your Beige!

Light beige 

This Silver’s Mine!

Pearlescent silver 

Make Light of the Situation

Iridescent glitter  

WHERE TO FIND THEM: ULTA, ULTA.com and select professional salons.

• SoftShades GelColors ($14.95 salon): Get gel durability and opaque color with eight long-lasting pale shades. Available in the same in-demand SoftShade lacquer colors Chiffon My Mind, Petal Soft, Put it in Neutral, Act Your Beige!, This Silver’s Mine!, and Make Light of the Situation, I Couldn’t Bare Less! and Love is in the Bare.

WHERE TO FIND THEM: ULTA, Salons and select professional salons

• SoftShades Mini 4-Pack ($13.95 retail, $7.50 salon): This essential, limited edition kit offers mini-sized nail lacquers in four sheer romantic hues. Includes shades: Act Your Beige!, Put it in Neutral, This Silver’s Mine!, and Make Light of the Situation. 

WHERE TO FIND THEM: ULTA, ULTA.com, Macy’s, Macys.com and select professional salons

• The Look of Crystal Kit ($24.95 retail, $12.50 salon): OPI is putting glittering nail art at your fingertips with crystals from Swarovski. With real Swarovski crystals, nail glue, and a trio of luxe shades you’ll be able to create shimmering graphic looks. Included shades: Chiffon My Mind, Black Onyx, and This Silver’s Mine! *Also available in matching gel colors. 

WHERE TO FIND THEM: ULTA, ULTA.com and select professional salons

• The Nude Pink & White Kit ($16.95 retail, $9.00 salon): With two full-sized, limited-edition matte shades, this kit offers the ultimate in understated color. Included shades: I Couldn’t Bare Less! and Love is in the Bare. *Also available in matching gel colors. 

WHERE TO FIND THEM: ULTA, ULTA.com and select professional salons

ABOUT OPI

As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formulas, fashionable colors, and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI Nail Lacquer is available in more than 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor, which is available in more than 150 shades that match the iconic OPI colors that are known and loved, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, or mass outlet, or other unauthorized source. To learn more about OPI visit www.OPI.com.