Thursday, February 13, 2014

Press Release: Nicole by OPI Roughles Textured Nail Lacquers!

Nicole by OPI is releasing a new textured collection! These colors look amazing! Below is the press release:

Nicole by OPI Announces NEW Limited Edition Roughles Textured Nail Lacquers

This March, Nicole by OPI launches Roughles (“ruffles”) -- 4 new textured nail lacquers featuring speckled, pastel shades of purple, pink, turquoise and yellow.  When the lacquer dries, Roughles lacquers reveal a unique pebbled finish.   Roughles should be applied without a top coat to achieve a matte effect.
 “Chic pastels were a major trend throughout the runway collections at spring/summer 2014 shows and textured, matte nails are going to be one of the hottest looks this spring,” explains Suzi Weiss-FischmannNicole by OPI Executive VP & Artistic Director.  “Wearing these feminine shades on fingers and toes is a refreshing take on this trend.  Pair these lacquers with candy colored fabrics and flirty floral prints to really make a statement!”
Roughles shades include:

I'm Stucco on You
I terra-"cotta" have this textured purple on my nails!

Rock the Look
The edgy side of girlie...a textured pink all your own.

On What Grounds?
Stop in the name of this textured turquoise beauty!

Sand in My Shoe
I "beacha" just love this grainy golden yellow in me.

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality.  The 4 new nail lacquers will be available in stores beginning March 2014 for $7.99 each at retailers including select Duane Reade, Kroger, Kmart, Fred Meyer, CVS locations. In Canada, these shades will be available for $10.99 each at Shoppers Drug Mart, Jean Coutu, Rexall, Walmart Canada, Jean Coutu, Loblaw, and London Drug.
For more information, visit Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

About Nicole by OPI:
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based on OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.  Known for its celebrity collaborations and partnerships, the brand invites consumers to be creative and confident by expressing themselves through color. Currently, Nicole by OPI range boasts over 120 shades, including retailer-exclusive lacquers, and serves as the color authority for the younger demographic.

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  1. OMG!!! I LOVE their gumdrop collection. I'm ecstatic for these!

  2. Can't wait to see swatches of these!

  3. Wow! I'll probably get 3 out of the 4... not the turquoise because it looks like a dupe for one of the Sea Goddess China Glaze polishes I already got

  4. I can't wait to see in the nails! They look gorgeous!

  5. I haven't tried any Nicole by OPI colors, but methinks that's about to change. Love these!

  6. Ooooh, I love the subtle specks of color in the polishes. Am very anxious to see swatches of them to hear about the texture and formula!