Press Release: OPI Designer Series Polished Quartz Lacquers

Press Release

Good evening, readers! I have three new press releases to share with you this week from OPI! Below is the first, there are two new Designer Series polishes being released early next month. I already have these in hand and can't wait to show you how pretty they are! 

OPI Launches Two Designer Series 

Nail Lacquers with 

NEW Polished Quartz Formula

   This fall, OPI introduces a new Polished Quartz formula with two new semi-precious stone-inspired hues – DS Tourmaline and DS Titanium – to the Designer Series by OPI collection. Each Designer Series Polished Quartz nail lacquer features a semi-matte finish with intense three-dimensional sparkle. 

Designer Series by OPI offers a high-shine Top Coat and an assortment of 11 glistening shades, including the two new stunning additions: shimmery rose DS Tourmaline and glittery dark silver DS Titanium.  DS Tourmaline and DS Titanium can be worn alone for a semi-matte look, or with DS Top Coat to give nails a high-shine finish.

“Jewelry has the power to transform a simple dress or tee shirt into a major fashion statement,” remarks Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “These two new Designer Series shades create the eye-catching look of semi-precious jewels on your nails. Inspired by polished quartz, DS Tourmaline and DS Titanium instantly add glamour, thanks to the highly-pigmented formula and intense diamond-dust sparkle.”

Designer Series by OPI nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application.  DS Polished Quartz lacquers should be worn without Top Coat for a semi-matte finish.  DS Tourmaline and DS Titanium will be available beginning September 3, 2014 at professional salons, including Beauty Brands, Chatters, Dillard’s, Regis, ULTA and ulta.com for $12.50 ($14.95 CAN) suggested retail for each nail lacquer.  

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram  @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide^™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.