Press Release: OPI Infinite Shine Gel Effects Lacquer System

Press Release

Hello, readers! I have another press release to share with you from OPI. This is for their new Infinite Shine Gel Effects line. 30 new colors, plus a base and top coat that should give you the shine and wear of gels without curing from a light. Take a look at the info I received below!

OPI Launches a Revolution in Nail Color with NEW Infinite Shine Gel Effects Lacquer System 

“Shine that lasts until removed!”

        OPI, the leader in nail color innovation, announces the release of Infinite Shine Gel Effects Lacquer System, offering the rich color, intense shine and lasting wear of gels – without the need for LED-light curing or soak-off removal. Available in 30 new shades (plus Primer base coat and Gloss top coat), Infinite Shine utilizes a three-step system to deliver a high-shine classic crème finish for nails that lasts up to 10 days. 

“Infinite Shine was developed to meet consumer demand for a nail lacquer with a gel-like finish that also boasts the exceptional formula, on-trend colors and iconic names for which OPI is best known,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “Infinite Shine shades are applied and removed like traditional lacquer, but they provide the high-shine and long-wear typically reserved for gel formulas, for shine that lasts until you take it off!”

Infinite Shine includes a full range of fashion-forward shades ranging from neutrals to bright reds, oranges and pinks to dark gray, blue and black hues: Pretty Pink Perseveres, From Here to Eternity, She Went On and On and On, Girl Without Limits, Running with the In-finite Crowd, Endurance Race to the Finish, No Stopping Me Now, Unrepentantly Red, Unequivocally Crimson, Relentless Ruby, In Pursuit of Purple, Grapely Admired, Can’t Be Beet!, Raisin’ the Bar, We’re in the Black, Get Ryd-of-thym Blues, Indignantly Indigo, To Infinity & Blue-yond, Withstands the Test of Thyme, To the Finish Lime!, Maintaining My Sand-ity, Tanacious Spirit, Brains & Bronze, Set in Stone, Never Give Up!, Strong Coal-ition, Steel Waters Run Deep, Staying Neutral, It Never Ends and You Can Count on It.

Infinite Shine is applied via a three-step system; first, apply Infinite Shine Primer (Step 1) to prevent staining and increase lacquer durability. Next, select one of 30 shades (Step 2) and paint two thin, even coats for richly-pigmented, vivid color. Finally, finish with Infinite Shine Gloss (Step 3), which features a state-of-the-art gel polymer formula that cures in natural light. Product can be removed easily with Expert Touch Nail Lacquer Remover; no soaking is required. 

Infinite Shine products feature a proprietary formula and each bottle includes OPI’s exclusive ProWide^™ Brush for the ultimate in application. OPI Infinite Shine Gel Effects Lacquer System will be available March, 2015, at Professional Salons, including Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, ULTA and ulta.com for $12.50 ($14.95 CAN) suggested retail for each nail lacquer.

OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet or other unauthorized source.

For more information, please call Tractenberg & Co. 212.929.7979. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to Facebook to become a fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide^™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.