Thursday, March 26, 2015

Press Release: OPI Color Paints

Good afternoon, readers! I have a new press release from OPI to share with you today! In May, the new Color Paints Collection will release. Let's take a look at the info provided from OPI below. Make sure to leave your thoughts in the comments!


NAIL COLOR INNOVATION
MAKE A PLAYDATE WITH COLOR WITH NEW COLOR PAINTS BLENDABLE NAIL LACQUER BY OPI
IDEA: Translucent colors to layer and blend for endless nail art looks

WHAT THEY ARE: A new line of blendable nail lacquers that let you create your own color masterpieces. This spring, the leading color experts at OPI have created a new way to get creative with nail art. The world’s number one salon brand introduces Color Paints Blendable Nail Lacquer, a line of ultra-luminous nail lacquers that let you layer and mix colors to create one-of-a-kind looks. Featuring semi-translucent, buildable lacquers, the collection invites you to let your imagination run wild. The unique silver base illuminates each subsequent layer with striking vivid color. Stripe, swoosh, or swirl on layers of eye-catching color to create your own signature style. With nine new shades, OPI Color Paints Blendable Nail Lacquer makes each nail a paintable mini canvas of creativity.

Color Paints Blendable Nail Lacquer offers nine new shades, including:
Silver Canvas
A clean-slate silver to illuminate your masterpiece.


Primarily Yellow
Paint some sunshine with this glowing yellow.


Chromatic Orange
This freshly squeezed orange is awash with color.


Pen & Pink
I'm irresistibly drawn to this rosy pink.


Magenta Muse
This sultry red-violet is truly inspiring.


Purple Perspective
The depth of this purple is mesmerizing.


Indigo Motif
I have designs on this deep, midnight blue.


Turquoise Aesthetic
Beauty is in the eye of this deep aqua.


Landscape Artist
The lush, verdant green of wide-open vistas.


WHAT THEY COST: $4.75 salon, $9.50 retail ($5.95 CAN salon, $11.50 CAN retail)

WHERE TO FIND THEM: Explore these shades from May 2015 at ULTA, ULTA.com, and select professional salons.

ABOUT OPI
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formulas, fashionable colors, and iconic names, OPI’s heavily- pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI Nail Lacquer is available in more than 200 shades. Each lacquer features OPI’s exclusive ProWideTM Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor, which is available in more than 150 shades that match the iconic OPI colors that are known and loved, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, or mass outlet, or other unauthorized source. To learn more about OPI visit www.OPI.com
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4 comments:

  1. Are these supposed to be like leadlighting jellies?

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  2. I am kinda excited for this! I do hope the are like leadlighting jellies! Can not wait for swatches to show up on the internet!

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  3. I'm so buying these the moment I can get my hands on them!

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  4. These certainly look interesting! I wonder if this is Sheer Tints Version 2 with the formula troubles corrected and many more gorgeous color choices. I love that they've incorporated a silver base, as I always use a silver holo as my LeadLighting base because it makes the colors pop and shimmer.

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