Press Release: OPI Glitter Off-- Peel off Base Coat!

Press Release

I am so excited to announce that OPI is releasing a base coat for when you wear glitter that peels off instead of having to deal with scrubbing or using the foil method to remove the glitter. I've never used a peel off base coat (or a DIY glue base) so I can't wait to try this! Below is the press release:

Glitter On, Glitter Off!

OPI Glitter Off Peel-able Base Coat Allows for Glitter Nail Lacquer Removal in Seconds

Glitter Off by OPI is a new, peel-able base coat that allows for the quick and easy removal of nail lacquer when applied beneath any glitter or dark nail color.  Glitter Off provides a base for quick one-step removal and protects natural nails, while simultaneously making nail colors brighter. Glitter Off is designed to leave nails polish-free and stain-free in seconds, revealing a clean nail surface without the use of lacquer remover. 

“Women love glitter nail lacquer, which adds a glamorous element to any manicure. However, it can be difficult and frustrating to remove.  Now OPI fans can fully embrace the glitter nail trend without the accompanying hassle.  Simply brush on one thin layer of Glitter Off to bare nails, wait until it dries clear and then apply as many coats of glitter lacquer as needed to get the desired look,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP.  “Glitter Off is designed to last for a few days, allowing for glitter shades to be changed frequently or worn just for a special occasion or night out. It’s so easy to use – and when it’s time to remove it, peel!”

To remove, use a cuticle stick to gently push and peel the glitter lacquer off the nail. No nail polish remover is necessary for this final step.

Glitter Off features OPI’s exclusive ProWide^™ Brush for the ultimate in application. Glitter Off will be available March 2014, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail. 

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide^™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.